Tommy Little - HoMie Campaign
Tommy Little - HoMie Campaign

These cropped modelling images of Tommy Little released on instagram.com/mrstommylittle in the days leading up to  Youth Homelessness Matters day on the 18th April 2018.

Tommy Little - HoMie Campaign
Tommy Little - HoMie Campaign

Tommy Little, Alex Wadelton, Tom Whitty and Stu Morley worked together to execute the instagram modelling takeover of Tommy's instagram feed building intrigue, dialogue and suspense that expanded into digital, print and broadcast media. The full image was then released through the Project on Channel 10 the night before Youth Homelessness Awareness to draw attention to Youth Homelessness and the charities that support them. The uncropped picture shows the inside of the HoMie.com.au ... a social enterprise fashion label...where all proceeds go to supporting homeless youth.

StuMorley-4303.jpg
Uncropped #beamodel
Uncropped #beamodel

The number of homeless can be easy to underestimate because the majority of them don’t sleep on the street, they sleep on mate’s couches or in the back of cars, so whilst you may only see a small number on the street there are over 160 000 Aussie’s right now that are homeless. A third of them are under 25.

StuMorley-4076.jpg
 An example of hostile architecture. It’s designed to make life for those who are at their most vulnerable even more uncomfortable. It can come in many forms but this one is pretty common, a simple and completely unnecessary “armrest” in the middle of the bench to stop people sleeping/lying down on it. Sometimes hostile or defensive architecture is dressed up to look pretty and councils and private institutions will use the defence that it’s to stop skateboarders from doing tricks on it. Although the tricks are sometimes a consideration there are other times like these armrests, the narrowing of benches to make them impossible to lie on and small spikes on the ground in corners of of undercover areas around train stations that have absolutely nothing to do with skaters and everything to do with deterring the homeless. This general idea of not only not tolerating those sleeping rough but actually targeting them is pretty wrong.

An example of hostile architecture. It’s designed to make life for those who are at their most vulnerable even more uncomfortable. It can come in many forms but this one is pretty common, a simple and completely unnecessary “armrest” in the middle of the bench to stop people sleeping/lying down on it. Sometimes hostile or defensive architecture is dressed up to look pretty and councils and private institutions will use the defence that it’s to stop skateboarders from doing tricks on it. Although the tricks are sometimes a consideration there are other times like these armrests, the narrowing of benches to make them impossible to lie on and small spikes on the ground in corners of of undercover areas around train stations that have absolutely nothing to do with skaters and everything to do with deterring the homeless. This general idea of not only not tolerating those sleeping rough but actually targeting them is pretty wrong.

StuMorley-5676.jpg
 The number of homeless can be easy to underestimate because the majority of them don’t sleep on the street, they sleep on mate’s couches or in the back of cars, so whilst you may only see a small number on the street there are over 160 000 Aussie’s right now that are homeless. A third of them are under 25.

The number of homeless can be easy to underestimate because the majority of them don’t sleep on the street, they sleep on mate’s couches or in the back of cars, so whilst you may only see a small number on the street there are over 160 000 Aussie’s right now that are homeless. A third of them are under 25.

StuMorley-3753.jpg
  @homie.com.au  help homeless youth by giving them fresh clothes, haircuts, job training and actual jobs. So if you want to do something good just head to  homie.com.au  and buy yourself an awesome shirt and help those who are doing it tough right now. Youth homelessness is a complex problem but there are some simple things that we can do, and supporting a social enterprise like Homie is definitely one of them.

@homie.com.au help homeless youth by giving them fresh clothes, haircuts, job training and actual jobs. So if you want to do something good just head to homie.com.au and buy yourself an awesome shirt and help those who are doing it tough right now. Youth homelessness is a complex problem but there are some simple things that we can do, and supporting a social enterprise like Homie is definitely one of them.

StuMorley-5386.jpg
 The  @lighthousefoundation  provides homeless young people from backgrounds of long-term neglect and abuse, with a home, a sense of family, and around-the-clock therapeutic care that is individually tailored, trauma informed and proven to work. These guys do amazing work so if you want to find out more or donate head to  lighthousefoundation.org.au

The @lighthousefoundation provides homeless young people from backgrounds of long-term neglect and abuse, with a home, a sense of family, and around-the-clock therapeutic care that is individually tailored, trauma informed and proven to work. These guys do amazing work so if you want to find out more or donate head to lighthousefoundation.org.au

StuMorley-4036.jpg
 Launch Housing are one of Victoria’s largest providers of housing and homelessness support services. They provide crisis accommodation and are constantly at capacity, under resourced and bursting at the seams.

Launch Housing are one of Victoria’s largest providers of housing and homelessness support services. They provide crisis accommodation and are constantly at capacity, under resourced and bursting at the seams.

StuMorley-5601.jpg
  @laddertyh  is an independent not-for-profit organisation which provide a mix of housing, support services and personal development programs for young homeless people aged between 16-25.  Ladder was established by AFL players in 2007 who recognized the power of sport to drive social change and continues to work alongside both AFL and AFLW players to mentor at risk youth. Ladder help young legends in Adelaide, Perth, NSW and Victoria. To find out more about them or to donate head to  ladder.org.au

@laddertyh is an independent not-for-profit organisation which provide a mix of housing, support services and personal development programs for young homeless people aged between 16-25. 
Ladder was established by AFL players in 2007 who recognized the power of sport to drive social change and continues to work alongside both AFL and AFLW players to mentor at risk youth. Ladder help young legends in Adelaide, Perth, NSW and Victoria. To find out more about them or to donate head to ladder.org.au

StuMorley-5238.jpg
 It’s not till you think of public toilets as your only toilet that you realise how few and far between they are. Support  HoMie.com.au

It’s not till you think of public toilets as your only toilet that you realise how few and far between they are. Support HoMie.com.au

StuMorley-5406.jpg
 This shot was at YSAS, one of the doctor’s rooms they have to offer young people affected by substance abuse. YSAS (Youth Support and Advocacy Service) help at risk youth with a range of services including free medical and mental health care. You can find out more about YSAS and how to donate at  ysas.org.au

This shot was at YSAS, one of the doctor’s rooms they have to offer young people affected by substance abuse. YSAS (Youth Support and Advocacy Service) help at risk youth with a range of services including free medical and mental health care. You can find out more about YSAS and how to donate at ysas.org.au

Tommy Little - HoMie Campaign
Tommy Little - HoMie Campaign
StuMorley-4303.jpg
Uncropped #beamodel
StuMorley-4076.jpg
 An example of hostile architecture. It’s designed to make life for those who are at their most vulnerable even more uncomfortable. It can come in many forms but this one is pretty common, a simple and completely unnecessary “armrest” in the middle of the bench to stop people sleeping/lying down on it. Sometimes hostile or defensive architecture is dressed up to look pretty and councils and private institutions will use the defence that it’s to stop skateboarders from doing tricks on it. Although the tricks are sometimes a consideration there are other times like these armrests, the narrowing of benches to make them impossible to lie on and small spikes on the ground in corners of of undercover areas around train stations that have absolutely nothing to do with skaters and everything to do with deterring the homeless. This general idea of not only not tolerating those sleeping rough but actually targeting them is pretty wrong.
StuMorley-5676.jpg
 The number of homeless can be easy to underestimate because the majority of them don’t sleep on the street, they sleep on mate’s couches or in the back of cars, so whilst you may only see a small number on the street there are over 160 000 Aussie’s right now that are homeless. A third of them are under 25.
StuMorley-3753.jpg
  @homie.com.au  help homeless youth by giving them fresh clothes, haircuts, job training and actual jobs. So if you want to do something good just head to  homie.com.au  and buy yourself an awesome shirt and help those who are doing it tough right now. Youth homelessness is a complex problem but there are some simple things that we can do, and supporting a social enterprise like Homie is definitely one of them.
StuMorley-5386.jpg
 The  @lighthousefoundation  provides homeless young people from backgrounds of long-term neglect and abuse, with a home, a sense of family, and around-the-clock therapeutic care that is individually tailored, trauma informed and proven to work. These guys do amazing work so if you want to find out more or donate head to  lighthousefoundation.org.au
StuMorley-4036.jpg
 Launch Housing are one of Victoria’s largest providers of housing and homelessness support services. They provide crisis accommodation and are constantly at capacity, under resourced and bursting at the seams.
StuMorley-5601.jpg
  @laddertyh  is an independent not-for-profit organisation which provide a mix of housing, support services and personal development programs for young homeless people aged between 16-25.  Ladder was established by AFL players in 2007 who recognized the power of sport to drive social change and continues to work alongside both AFL and AFLW players to mentor at risk youth. Ladder help young legends in Adelaide, Perth, NSW and Victoria. To find out more about them or to donate head to  ladder.org.au
StuMorley-5238.jpg
 It’s not till you think of public toilets as your only toilet that you realise how few and far between they are. Support  HoMie.com.au
StuMorley-5406.jpg
 This shot was at YSAS, one of the doctor’s rooms they have to offer young people affected by substance abuse. YSAS (Youth Support and Advocacy Service) help at risk youth with a range of services including free medical and mental health care. You can find out more about YSAS and how to donate at  ysas.org.au
Tommy Little - HoMie Campaign

These cropped modelling images of Tommy Little released on instagram.com/mrstommylittle in the days leading up to  Youth Homelessness Matters day on the 18th April 2018.

Tommy Little - HoMie Campaign

Tommy Little, Alex Wadelton, Tom Whitty and Stu Morley worked together to execute the instagram modelling takeover of Tommy's instagram feed building intrigue, dialogue and suspense that expanded into digital, print and broadcast media. The full image was then released through the Project on Channel 10 the night before Youth Homelessness Awareness to draw attention to Youth Homelessness and the charities that support them. The uncropped picture shows the inside of the HoMie.com.au ... a social enterprise fashion label...where all proceeds go to supporting homeless youth.

Uncropped #beamodel

The number of homeless can be easy to underestimate because the majority of them don’t sleep on the street, they sleep on mate’s couches or in the back of cars, so whilst you may only see a small number on the street there are over 160 000 Aussie’s right now that are homeless. A third of them are under 25.

An example of hostile architecture. It’s designed to make life for those who are at their most vulnerable even more uncomfortable. It can come in many forms but this one is pretty common, a simple and completely unnecessary “armrest” in the middle of the bench to stop people sleeping/lying down on it. Sometimes hostile or defensive architecture is dressed up to look pretty and councils and private institutions will use the defence that it’s to stop skateboarders from doing tricks on it. Although the tricks are sometimes a consideration there are other times like these armrests, the narrowing of benches to make them impossible to lie on and small spikes on the ground in corners of of undercover areas around train stations that have absolutely nothing to do with skaters and everything to do with deterring the homeless. This general idea of not only not tolerating those sleeping rough but actually targeting them is pretty wrong.

The number of homeless can be easy to underestimate because the majority of them don’t sleep on the street, they sleep on mate’s couches or in the back of cars, so whilst you may only see a small number on the street there are over 160 000 Aussie’s right now that are homeless. A third of them are under 25.

@homie.com.au help homeless youth by giving them fresh clothes, haircuts, job training and actual jobs. So if you want to do something good just head to homie.com.au and buy yourself an awesome shirt and help those who are doing it tough right now. Youth homelessness is a complex problem but there are some simple things that we can do, and supporting a social enterprise like Homie is definitely one of them.

The @lighthousefoundation provides homeless young people from backgrounds of long-term neglect and abuse, with a home, a sense of family, and around-the-clock therapeutic care that is individually tailored, trauma informed and proven to work. These guys do amazing work so if you want to find out more or donate head to lighthousefoundation.org.au

Launch Housing are one of Victoria’s largest providers of housing and homelessness support services. They provide crisis accommodation and are constantly at capacity, under resourced and bursting at the seams.

@laddertyh is an independent not-for-profit organisation which provide a mix of housing, support services and personal development programs for young homeless people aged between 16-25. 
Ladder was established by AFL players in 2007 who recognized the power of sport to drive social change and continues to work alongside both AFL and AFLW players to mentor at risk youth. Ladder help young legends in Adelaide, Perth, NSW and Victoria. To find out more about them or to donate head to ladder.org.au

It’s not till you think of public toilets as your only toilet that you realise how few and far between they are. Support HoMie.com.au

This shot was at YSAS, one of the doctor’s rooms they have to offer young people affected by substance abuse. YSAS (Youth Support and Advocacy Service) help at risk youth with a range of services including free medical and mental health care. You can find out more about YSAS and how to donate at ysas.org.au

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